SKALAR ADVISORY
STRATEGY · TRANSFORMATION · INTERIM MANAGEMENT
DE  EN

Building, transforming and scaling digital media businesses, nationally and internationally.

Digital Publishing · Media & Marketing · AI

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Services

Strategy & Transformation

Digital and revenue strategy (paid, advertising, commerce), AI transformation across newsroom, marketing and publishing, international expansion, due diligence for investors.

Interim Management

CDO or Managing Director Digital on demand, for build-up, scaling or restructuring. 3 to 12 months, operationally accountable, with real delivery pressure.

Board & Advisory

Ongoing sparring for CEOs, owners and investors, as an advisory retainer or a formal supervisory or advisory board mandate.

Track Record

20years in the media industry in operating leadership roles
15international publishing operations built from scratch
#1built Germany’s leading news portal
continuousbusiness transformation

About Skalar Advisory

Skalar Advisory is the consultancy of Marc Schmitz, an operator, not a theorist. 20 years in the media industry, most of them in leadership roles responsible for building, internationalising and digitally transforming publishing businesses.

The name says it all: Skalar, from the Latin scala, the staircase. Taking businesses to the next level, step by step, with clear value and no frills.

Career
since 2026
Chief Operating Officer, Ströer SE & Co. KGaA
Transforming the group into One AI-driven Company
since 2016
Group CEO, Ströer Publishing / t-online
Turned a declining portal into Germany’s leading news portal, more than doubled EBITDA from €27m to over €55m, 670 employees
2010–2016
Board Member / Managing Director International, aufeminin.com S.A., Paris
Built 15 international operations, grew international revenue share from under 10% to over 80%
2008–2016
Managing Director, gofeminin.de GmbH, Cologne
Led German market leaders gofeminin.de and Onmeda
2001–2008
Earlier roles
Director Health Markets (OnVista Media), management and IT consulting; business degree (Diplom-Kaufmann), RWTH Aachen

Contact

marc@skalar-advisory.de

+49 1515 4400577

LinkedIn: marcschmitz