Skalar Advisory, Strategy · Transformation

Services

Strategy & Transformation

Digital and revenue strategy (paid, advertising, commerce), AI transformation across newsroom, marketing and publishing, international expansion, due diligence for investors.

From digital and revenue strategy to an operated agentic AI system (skalar AI), from the idea to running operations.

Interim Management

CDO or Managing Director Digital on demand, for build-up, scaling or restructuring. 3 to 12 months, operationally accountable, with real delivery pressure.

Operationally accountable, including building AI-supported operating processes.

Board & Advisory

Ongoing sparring for CEOs, owners and investors, as an advisory retainer or a formal supervisory or advisory board mandate.

Including AI adoption and agentic AI, from hands-on delivery.

AI as an operated system

skalar AI is an agentic AI team: an orchestrator coordinates specialised AI agents that take on real operational tasks. Skalar Advisory runs this team itself, in daily use.

Operated as skalar AI

A project from Skalar Advisory

SKALAR AI

A system in live operation.

The proof is the system itself. Marc Schmitz runs it on his own setup and shows it.

Live view of the operated system · anonymised, with no real names, data or figures

Scale without headcount

One person plus an agent team delivers what would otherwise take a department. Growth without costs that grow in proportion.

Delivery as the reference

You see the running system before you decide on it.

Controlled and secure

Critical actions run only with your approval. Costs capped, private and business data kept separate.

Interested in skalar AI? Let us talk.

Request a conversation

A conversation about your operations and what can be automated.

About Skalar Advisory

Skalar Advisory is the consultancy of Marc Schmitz, an operator, not a theorist. 20 years in the media industry, most of them in leadership roles responsible for building, internationalising and digitally transforming publishing businesses.

The name says it all: Skalar, from the Latin scala, the staircase. Taking businesses to the next level, step by step, with clear value and no frills.

Career

2026

Chief Operating Officer, Ströer SE & Co. KGaA

Transforming the group into One AI-driven Company

2016

Group CEO, Ströer Publishing / t-online

Turned a declining portal into Germany’s leading news portal, EBITDA from €27m to over €55m, 670 employees

2010–2016

Board Member / Managing Director International, aufeminin.com S.A., Paris

Built 15 international operations, grew international revenue share from under 10% to over 80%

2008–2016

Managing Director, gofeminin.de GmbH, Cologne

Led German market leaders gofeminin.de and Onmeda

2001–2008

Earlier roles

Director Health Markets (OnVista Media), management and IT consulting; business degree (Diplom-Kaufmann), RWTH Aachen

Building, transforming and scaling digital media businesses, nationally and internationally.